For Vettea, we built a brand identity with that difficult balance: premium but approachable, editorial but warm. A brand that doesn't need to shout "veterinary" to be understood… because you feel it. The starting point was clear: if it's family, it shows in every detail.

We developed a coherent and flexible visual system, capable of living equally well on a facade, a billboard, a card, a package or a label. Typography with personality, clean composition and an aesthetic that mixes tenderness + precision (without falling into the obvious). The result is an identity ready to scale and remain recognisable in any medium.

From there, we translated everything into production-ready artworks designed for real production: printed pieces and applications that respect the brand and work in the physical world, with considered finishes and total consistency.